The Prime Solution
In The Prime Solution, author Jeff Thull lays out an organization-wide approach for creating greater profitability by closing the value gap.
The Value Gap – the high-cost disconnect between value promised and value achieved – opens a significant opportunity for companies to set themselves apart and ensure the successful delivery of promised results. The Prime Solution explores the root causes of the value gap and clearly explains why sellers are unable to clarify the value they provide, struggle to deliver the value they promise, and pay a high cost in terms of business performance and profitability.
Based on case studies of successful companies worldwide that have used this whole solutions approach to dramatically increased profits, The Prime Solution will help you and your company gain a continual competitive advantage by creating compelling solutions and fully delivering on your value promises.
This is a guide for professionals involved in creating, marketing, and delivering complex B2B products and services—whether in technology, manufacturing, professional services, health care, or finance. With The Prime Solution, senior management, sales and marketing managers, technical specialists, product managers, customer service and account managers will be able to translate their value-based solutions into bottom-line profitability.
In The Prime Solution, author Jeff Thull lays out an organization-wide approach for creating greater profitability by closing the value gap.
The Value Gap – the high-cost disconnect between value promised and value achieved – opens a significant opportunity for companies to set themselves apart and ensure the successful delivery of promised results. The Prime Solution explores the root causes of the value gap and clearly explains why sellers are unable to clarify the value they provide, struggle to deliver the value they promise, and pay a high cost in terms of business performance and profitability.
Based on case studies of successful companies worldwide that have used this whole solutions approach to dramatically increased profits, The Prime Solution will help you and your company gain a continual competitive advantage by creating compelling solutions and fully delivering on your value promises.
This is a guide for professionals involved in creating, marketing, and delivering complex B2B products and services—whether in technology, manufacturing, professional services, health care, or finance. With The Prime Solution, senior management, sales and marketing managers, technical specialists, product managers, customer service and account managers will be able to translate their value-based solutions into bottom-line profitability.
In The Prime Solution, author Jeff Thull lays out an organization-wide approach for creating greater profitability by closing the value gap.
The Value Gap – the high-cost disconnect between value promised and value achieved – opens a significant opportunity for companies to set themselves apart and ensure the successful delivery of promised results. The Prime Solution explores the root causes of the value gap and clearly explains why sellers are unable to clarify the value they provide, struggle to deliver the value they promise, and pay a high cost in terms of business performance and profitability.
Based on case studies of successful companies worldwide that have used this whole solutions approach to dramatically increased profits, The Prime Solution will help you and your company gain a continual competitive advantage by creating compelling solutions and fully delivering on your value promises.
This is a guide for professionals involved in creating, marketing, and delivering complex B2B products and services—whether in technology, manufacturing, professional services, health care, or finance. With The Prime Solution, senior management, sales and marketing managers, technical specialists, product managers, customer service and account managers will be able to translate their value-based solutions into bottom-line profitability.