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Mastering the Complex Sale, Second Edition
by Jeff Thull

The Prime Solution
by Jeff Thull

Exceptional Selling
by Jeff Thull

• More about the book

• Download Chapter One

• Order the Book from the Prime Product Store

• View "Executive Book Summaries: Exceptional Selling"

Jeff Thull Keynote Speaker Video Clips

• A Value-Driven Strategy

• Entertaining the Audience: Customers and the Push on Price

• Shifting the Mindset – Does the Customer Have a Good Decision Process?

• The Top 3 Challenges of Selling in a Complex Market

• The Three Levels of Value Leverage

• The Three Eras of Professional Selling

• The Psychology of Change

Jeff Thull Live Interview

• Sales Talk with Russ Lombardo
  "How the Best Compete and Win in High Stakes Sales"

Alignment with Jeff Thull

• Harvard Business Review
  Diagnostic Thinking Video

Articles by Jeff Thull

• Chief Executive
  "Is Value Leakage Sabotaging the Execution of Your Strategy?"

• Forbes
  "Avoid the Commoditization Trap"

• BusinessWeek
  "Jeff Thull Debates Needs vs. Value"

• Booz Allen strategy+business
  "Selling Gets Complex"

• Article in Strategic Account Management Association's (SAMA) Quarterly Journal Velocity
  "Why Diagnostic Conversations are the Optimal Source of Differentiation"

• Article in Sales and Service Excellence
  "Sales and the CEO"

• Article in Strategic Account Management Association's Velocity
  "Collaboration to Bridge the Value Gap"

• Article in Chief Learning Officer Magazine
  "Motivating Sales Forces with Enhanced Learning"

• Article in Transaction World Magazine
  "Master Complex Sales without Giving Away the Ball Game"

• Article in The KIP Business Report
  "Entrepreneurship Blueprint: Mastering the Complex Sale"

• Article in TAG Channel Partner News
  "Ten Timely Tips for Mastering the Complex Sale"

• Article in TAG Channel Partner News
  "How to Prevent Unpaid Consulting"

• Interview with Jeff Thull by Management Consulting News
  "Selling Professional Services. Develop a Winning Sales Process."

• Interview with Jeff Thull by SoftwareMarketSolution - Part I
  "The Three Eras of Selling. Going for the No."

• Interview with Jeff Thull by SoftwareMarketSolution - Part II
  "Diagnostic Selling: Discover. Diagnose. Design. Deliver."