Translate Market Strategy
into Sales Results
Welcome to Prime Resource Group
From Strategy and Process, to the Execution of Complex Sales and Field Support, Prime Resource Group's customized Diagnostic Business Development® programs and consulting services assist our clients in optimizing and executing their go-to-market strategies.
In this complex and highly competitive global market, Prime Resource Group can help you connect and quantify your unique competitive value and achieve profitable, bottom-line results. Prime Resource Group focuses on complex sales in a very challenging market.
Featured articles:
Avoid the Commoditization Trap by Jeff Thull
Needs vs. Value
Jeff Thull Debates
Is value leakage sabotaging the execution of your strategy?
Selling Gets Complex
With Jeff Thull
Mastering the Complex Sale Online Workshop Series
Live Coaching by Jeff Thull - Next Session Starting April 17th!
An intensive live, online and interactive workshop for sales professionals and leadership involved in complex, high-stakes sales.
Now Partnered with The Growth Institute executive training platform
Click here to register and find out more about this exciting new platform.
Jeff Thull’s Best-Selling Books
Continuing to evolve the breakthrough thinking of his best-selling classic Mastering the Complex Sale, Jeff Thull once again pushes the envelope in this new edition to give professionals - from individuals struggling with their first call, to senior executives trying to assess why their value strategy is falling short - a comprehensive guide to navigate and win high-stakes sales.
Based on continuing research and loaded with examples, Mastering the Complex Sale provides detailed models, tools and a comprehensive road map for unleashing the potential buried in your company’s value capabilities and the products and services you sell, service and protect.
Jeff’s books are available on Amazon.com in Kindle, Audible, and hardcover format. It is also available from Barnes&Noble and many other booksellers.
