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Mastering the Complex Sale, Second Edition
Highly-Revised, Loaded with New Content

Best-Selling Book The Prime Solution by Jeff Thull
Close the Value Gap, Increase Margins, and Win the Complex Sale
Best-Selling Book Exceptional Selling by Jeff Thull
How The Best Connect and Win in High Stakes Sales
Jeff Thull Keynote Speaker Video Clips
Download Open Seminar Brochure
- Download "Mastering the Complex Sale" Brochure

Read Articles by Jeff Thull
Sales and Marketing Strategy
Process and Skills Development for Complex Sales
- Chief Executive
  "Is Value Leakage Sabotaging the Execution of Your Strategy?"
- Forbes
  "Avoid the Commoditization Trap"
- BusinessWeek
  "Jeff Thull Debates Needs vs. Value"
- Booz Allen strategy+business
  "Selling Gets Complex"
- Argyle Journal
  "Why Do Most Sales Integrations Fail?"
- Argyle Journal
  "Help! I'm an MBA and I Can't Be in Sales!"
- Article in Strategic Account Management Association's (SAMA) Quarterly Journal Velocity
  "Why Diagnostic Conversations are the Optimal Source of Differentiation"
- Article in Sales and Service Excellence
  "Sales and the CEO"
- Article in Strategic Account Management Association's Velocity
  "Collaboration to Bridge the Value Gap"
- Article in Chief Learning Officer Magazine
  "Motivating Sales Forces with Enhanced Learning"
- Article in Transaction World Magazine
  "Master Complex Sales without Giving Away the Ball Game"
- Article in The KIP Business Report
  "Entrepreneurship Blueprint: Mastering the Complex Sale"
- Article in TAG Channel Partner News
  "Ten Timely Tips for Mastering the Complex Sale"
- Article in TAG Channel Partner News
  "How to Prevent Unpaid Consulting"
- Interview with Jeff Thull by Management Consulting News
  "Selling Professional Services. Develop a Winning Sales Process."
- Interview with Jeff Thull by SoftwareMarketSolution - Part I
  "The Three Eras of Selling. Going for the No."
- Interview with Jeff Thull by SoftwareMarketSolution - Part II
  "Diagnostic Selling: Discover. Diagnose. Design. Deliver."
Listen to Jeff Thull Live on Internet Radio
- Sales Talk with Russ Lombardo
  "How the Best Compete and Win in High Stakes Sales"
Jeff Thull's latest Webcast:
- Mastering the Complex Sale

Alignment with Jeff Thull:
- Harvard Business Review: Diagnostic Thinking video

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